Marketing Research & Industry Benchmarks — Digital Point LLC

Research & Benchmarks

Data-Driven Marketing Research

Original research reports with industry benchmarks, cost analysis, and performance data. Built from real campaign data across hundreds of accounts.

CPC, CPM, CTR, and ROAS benchmarks across 12 industries. Updated with Q1 2026 data from $48M+ in tracked ad spend.

Search, Display, YouTube, and Performance Max ROAS benchmarks. Based on analysis of $62M in Google Ads spend across verticals.

CAC benchmarks across 18 industries with breakdowns by company size, channel, and business model (B2B vs B2C).

Attribution model adoption rates, tracking accuracy post-iOS 17, and the real impact of privacy changes on marketing measurement.

Comprehensive cost comparison of US in-house teams vs. managed remote teams across marketing, engineering, and operations roles.

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